Members of the Postma Elementary School PTO pose in front of The Boardwalk at Towne Lake’s photo backdrop as part of The Boardwalk’s photo contest. CFISD students and parents were encouraged to take photos in front of the backdrop, post them on social media and tag The Boardwalk and their respective schools for a chance to win a $1,000 donation to their school.

Sept. 8, 2022—Postma Elementary School was announced on Sept. 2 as the winner of The Boardwalk at Towne Lake’s back-to-school photo contest, earning the school a $1,000 donation from The Boardwalk.

The fun, vibrant and complimentary photo backdrop was set up at The Boardwalk at Towne Lake near the lakefront shopping and dining area. Students and parents were encouraged to tag The Boardwalk in social media posts and include the name of their campus for a chance to help their school win the $1,000 prize. Postma had the most mentions throughout the contest, which ran from Aug. 15-Sept. 1.

Jennifer Moya, Postma Elementary School PTO president, poses in front of The Boardwalk at Towne Lake’s photo backdrop as part of The Boardwalk’s photo contest. Postma had the most mentions during the content, winning the school a $1,000 donation from The Boardwalk.

“As students headed back to school, we wanted to give back to our local community and to our award-winning school district,” said Lindsey Caldwell McConathy, digital marketing director for Caldwell Companies. “Our Boardwalk businesses offered a variety of back-to-school offers along with our back-to-school photo op, where students, teachers, as well as PTO members, came out to pose with our photo backdrop. It’s been so fun to see our community rally around the initiative and we’re so grateful for all that CFISD does in our community for our students.”